The series will uncover the untold tales of fans of The McLaren F1 Team and their exciting stories, delighting them with new ways to experience the sport.
Tapping into the constantly changing face of motorsport fandom, VELO and The McLaren F1 Team are championing the love and passion fans have for the sport on a global scale. The launch is part of VELO's new campaign, LOVE THE UNEXPECTED, which is all about celebrating motorsport fans and their unexpected stories. Messages from the fans include " Viva La Papaya" from Andrew. Selected through a global competition which pulled in 2,700 entries, the 'LOVE' lettering includes the names and messages of 95 fans from multiple countries, ethnicities, and backgrounds, highlighting the growing diversity of motorsport fans. Driven by racing legends Daniel Ricciardo and Lando Norris, the bespoke 'LOVE' lettering will debut in a country known for its culture of love – The Netherlands – at the FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2022, where the host country's orange 'fan-army' meet McLaren's papaya 'fan-army' for a brightly-coloured race weekend. The fan-focused design will feature the word 'LOVE' on both sidepods made up of names and messages from fans of The McLaren F1 Team around the world, placing them at the heart of elite motorsport – on the car as it races around the track. Total Fandemonium: VELO Shares The Love For McLaren Formula 1 Team Fans On - And Off - The Track (PRNewswire)
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